Try our powerful suite of SEO tools, ClickFlow, with a free 7-day trial. Keep it short: Short videos tend to perform best on social media. If you have a few thousand in your software budget, then Adobe Premiere Pro CS5 should be your first consideration. Since its first appearance in 2015, there has been a 330% increase in searches for “Facebook live stream.” Now live-stream videos are the norm on many channels, and it's easy to see why. Once again, this comes down to FOMO. Under the wing of Avid Technology, Pinnacle Studio comes with a long list of features that should please digital video artists of every caliber. For this reason, one of the best types of video content you can use is a behind-the-scenes video that reveals your company culture: These types of videos offer an immersive experience, pulling back the curtain on your business to allow customers and potential customers to forge a connection with your brand. You can use Facebook ads to drive sign-ups for your webinar, then leverage that traffic to generate more leads and, eventually, make more sales from your product or service. Every frame is an orthogonal bitmap digital image and so comprises a raster of pixels. Brands are more than their products in today’s digital world. Initial consumer-level content creation tools were crude, requiring an analog video source to be digitized to a computer-readable format. Privacy Policy Personal Data Removal Request, That Have Generated 1,545%+ ROI for our Customers (and You Can Easily Use). Win-win! We’re talking 2-3 minutes tops on Facebook and Twitter. Dive Deeper: The Types of Videos to Use at Each Stage of the Marketing Funnel. They keep it high while compressing complex scenes and low for less demanding scenes. In this article, we’ll explore these engaging types of video marketing, giving you the insights you need to build brand awareness, captivate customers and influence people to take action. Nurturing involves building your existing relationship with users. It's 2020, so if you’re still not using video content, your brand won’t just be missing out on massive opportunities to engage your audience, you'll also be losing serious ground to your competitors. Try Hyperlapse for sped-up time-lapse like Lowe’s did, Boomerang for hypnotic GIF-like videos like Inspiralized, or Stop Motion Studio for a video like Halo Top. More on those below. You can use them to broadcast all sorts of video content, including: When it comes to great live video, it’s hard to beat a bit of suspense! We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. It’s cheap and easy to shoot a short vlog, off-the-cuff, with nothing more than your smartphone or webcam, and maybe a basic script jotted down on the back of a napkin. By its definition, bit rate is a measure of the rate of information content of the digital video stream. Practical digital video coding was eventually made possible with the discrete cosine transform (DCT), a form of lossy compression. While there are plenty of unique ideas for culture videos now, this one, called “Vistaprint Work Environment – What We Do For Fun, is an excellent example of the traditional style done right: Nowadays, with 85% of businesses using video marketing, you have to try harder to differentiate yourself from the crowd. This type of content is actually one of the most searched-for online. Learn more about how we use LinkedIn. We are proud to announce our first short animation contest of 2019. If you have good prizes and an engaging video, a giveaway post can quickly be shared to spread brand awareness and attract more attention: You can combine this with other types of video content, perhaps announcing the winners in a live-stream video or as part of an Instagram Stories series. The best collection of eLearning articles, eLearning concepts, eLearning software, and eLearning resources. Finally, we’d be remiss not to mention Biteable! Johns Hopkins University Press, 2016. Great brand storytelling can set a company apart from its competition, simultaneously motivating employees and captivating consumers. Bit rate is an important property when transmitting video because the transmission link must be capable of supporting that bit rate. The truth is, video marketing isn’t as complex as it seems. Each pixel consumes a number of bits determined by the color depth. Video is a great way to highlight a product or demonstrate a specific feature. This little boy may only be only 7 years old, but he was YouTube’s biggest earner in 2018, raking in a cool $22M from unboxing products: Another idea is to run UGC contests, encouraging people to send in videos of themselves using your products. Viewing hours of live video content rose 65% over the course of one year. This time we’re focusing on video ideas specifically for social media. Just like physical film and analog video, a digital video stream is made up of individual frames, each one representing a time slice of the scene. You already have their attention, now get them to know, like and consider you. Remember that each of these can also be delivered in a variety of formats, so it’s worth experimenting. I consent to receive email messages from Single Grain. Offer your social media followers an exclusive deal and grab their attention with an eye-catching video promoting a sale or promo. This site uses cookies. Let ‘em loop: Videos on Instagram loop automatically, as do short videos on Facebook and Twitter. But that doesn’t mean you can’t do product reviews of related products or services that aren’t in direct competition to you. Depending on which Mac product you have, iMovie may come bundled with it for free. Add an eye-catching title card and aim to grab viewers’ attention in the first 3 seconds. These included time base correctors (TBC)[a] and digital video effects (DVE) units. A 16 by 16-pixel block would require 768 bytes to store, but if it was referenced by a single number instead of spelling out each pixel in the block, the size could be reduced dramatically. For video, there are two frame rate standards: NTSC, at 30/1.001 (about 29.97) frames per second (about 59.94 fields per second), and PAL, 25 frames per second (50 fields per second). The amount of bandwidth or storage required is determined by the frame size, color depth and frame rate. You can use video content marketing even beyond the funnel for a checkmate in your customer marketing game. Single Grain HQ #3630 Aon Center, 707 Wilshire Boulevard Los Angeles, 90017, ( 800 ) 701-0793 contact@singlegrain.com, © 2020 Single Grain. D2 was also widely used in that era as the master tape format for mastering laserdiscs. In interlaced video each frame is composed of two halves of an image. It’s the perfect format for Q&As, behind-the-scenes, and event content. Facebook’s algorithm prioritizes native video, meaning your video is more likely to be seen in users’ feeds if it’s uploaded natively. Note that breaking news videos are the top performing video type on Twitter, since it’s where many people look first when news breaks or a live event is going on. H.120 was not practical, due to weak performance. This simplified the process, allowing non-linear editing systems (NLE) to be deployed cheaply and widely on desktop computers with no external playback or recording equipment needed. Due this incompatibility and also due to the cost of the recorder, D1 was used primarily by large television networks and other component-video capable video studios. Please Try Later. Viewers will put faces to the names of your team, including C-suite members. As it turns out, there is a lot of similarity between frames in a video scene. But why stop there? Many of these technologies have evolved from those used in the early days of television broadcasting. If you’re keen to play around with one of the most fun types of video marketing, consider animated videos. These calculations are accurate for uncompressed video but because of the relatively high bit rate of uncompressed video, video compression is extensively used. Progressive scan cameras record all lines in each frame as a single unit. By continuing to browse the site, you are agreeing to our use of cookies. Early digital videos were small, typically 320 pixels across by 240 vertically. CJ Haughey is a creative tech copywriter with a desire to help innovative brands grow. Bit rate is also important when dealing with the storage of video because, as shown above, the video size is proportional to the bit rate and the duration. Make a video to announce the winners or host a live stream giveaway and pick winners on air from viewers who post or engage with your video. All it takes is one or two short videos to drum up some interest. Single Grain is a full-service digital marketing agency that helps great companies grow their revenues online. Video Video and film based content such as television, movies, promotional videos, commercials and video-sharing websites. Component video connections required 3 cables and most television facilities were wired for composite NTSC or PAL video using one cable. We also use this access to retrieve the following information: You can revoke this access at any time through your LinkedIn account. The following interface has been designed for carrying MPEG-Transport compressed video: Compressed video is also carried using UDP-IP over Ethernet. "Media Production: Understanding Video Technology", "A Review of the Pinned Photodiode for CCD and CMOS Image Sensors", Institution of Engineering and Technology, "How I Came Up With the Discrete Cosine Transform", "The History of Video File Formats Infographic", "CoSA Lives: The Story of the Company Behind After Effects", The DV, DVCAM, & DVCPRO Formats – tech details, FAQ, and links, https://en.wikipedia.org/w/index.php?title=Digital_video&oldid=987380344, Short description is different from Wikidata, Articles with unsourced statements from June 2018, Articles containing potentially dated statements from 2011, All articles containing potentially dated statements, Creative Commons Attribution-ShareAlike License, This page was last edited on 6 November 2020, at 17:29.