Strategy is an important part of the marketing planning process that often gets overlooked by marketers who are eager to take action. Herzing University responds quickly to information requests through this website. In other words, your marketing strategy must come before your marketing plan. The concept of brand is based on brand knowledge in the mind of customers. Remember that common saying? And with the right marketing strategy you’ll get the basics right. As a result, managers need to fully understand the sources of brand equity. This approach views customers as the most important asset of the company. A well-planned digital marketing strategy will help your brand highlight your strengths and how better you are than your competitors. For example, you could run a promotion off of Valentine’s Day or National Donut Day. Being responsive to questions and messages. Listed below are some of the main strategies used by Apple to ensure they beat the competition in marketing, placement and brand awareness and loyalty. The BLS also reported a job outlook for these professionals of 20% from 2018 to 2028. For example, here’s an annual marketing calendar template. He designed the following games: Doom, Hexen, Dangerous Dave, Wolfenstein 3D, and Quake. Which Schools Offer Social Worker Certification in California? There are also weekly ones, monthly ones, calendars for social media marketing, Leadership roles for producers and reviewers in your objectives, Basic details of the campaign: a working title, main elements, target demographics, etc (you can flesh out the rest of the details during the planning stage of the campaign). However, outlining potential risks from the start allows marketers to better plan and adapt to changes or shortcomings that could happen throughout the year. We use cookies to ensure that we give you the best experience on our website. It is one of the most commonly applied marketing models in practice. It also shows how you will evaluate its effectiveness or success. Your target demographics will also dictate what social media marketing strategy you use. You can identify these groups plus their needs through market reports and market research. All Rights Reserved. That’s why, once again, it’s a good idea to delegate such tasks to a company that specializes in content marketing and blogging. Importance of a Marketing Strategy for Businesses, Your target demographics will also dictate what, do an assessment of your followers on social media, “eavesdrop” on social media to build up an accurate Buyer’s Persona. According to SiriusDecisions, Inc., this tends to result in the creation of a plan that falls into one of two categories-- overly complex plans that are hard to understand and therefore not actionable, or overly agile plans that create a lot of activity, but not enough business impact. In order to be SMART, you must first be honest with yourself. This means creating a unique and powerful value proposition. He co-founded id Software and designed many of their games. Free association is a simple way to extract brand knowledge. Benefits of making your brand more authentic online: It goes without saying that the online marketplace is extremely competitive.