This sparked outrage and ridicule across social channels, and plenty of memes were made. But the public certainly have heard of Dominic Cummings, ... At the height of the “Barnard Castle/Specsavers” fiasco, Johnson doggedly hung onto Cummings out of loyalty. And they did, with Dame Mary Perkins opening the 1000th store in Holland in Jan 2008, before opening a further 153 stores across Australia by the end of the year. Another said: "came for an eye test and brought the whole family". The High Street optician has admitted that it has wasted years on expensive equipment and charts with tiny letters on them, when all they needed to do to check if someone’s eyes are OK is put them behind the wheel of a car for a quick hour-long drive to a tourist attraction. What this instance shows is that a creative idea does not have to be a short term marketing ploy. By subscribing you agree to receive our promotional marketing materials and agree with our. One wrote: "Whizzed up on a whim from London with the family. When Dominic Cummings amusingly mentioned driving to a Durham town to “check his eyesight”, the Specsavers joke, devised and pushed out to the public nearly 20 years before, was ready in people’s minds. Don’t blame me, I didn’t vote for him – get the T-shirt here! Was exhilarating to feel the wind in my scalp. CHRIS EVANS, Virgin Radio host, took a swipe at Dominic Cummings after a listener revealed that Specsavers has been open throughout lockdown to care for … Nowhere is this more evident than in the office of the performance artiste Boris Johnson, especially with regard to his eminence grise Dominic “Specsavers” Cummings, as opposed to the oleaginous Michael Gove who is his eminence grease. “It ensures they now have a friendly face at the top of the company and staff can’t wait for him to start.”. Mr Surl previously said: “I think it makes it much harder for the police going forward. 'Why not go to Specsavers? We assume you're thrilled by this news. I spent all those years at university learning about the eyes, what causes issues in them, and the ways they can be aided and repaired – when Dominic Cummings had the secret all along. However, the special adviser is now trending in a way he probably never thought he would - as the butt of many jokes and memes about his trip to Barnard Castle. Specsavers isn't open, idiot! Dominic Cummings says he drove to Barnard Castle in April to test his eyesight Jokers took to TripAdvisor, saying the market town was 'better than Specsavers… All rights reserved. When Dominic Cummings amusingly mentioned driving to a Durham town to “check his eyesight”, the Specsavers joke, devised and pushed out to the public nearly 20 years before, was ready in people’s minds. Check your inbox or spam folder to confirm your subscription. Specsavers says mentions in mainstream media rocketed when Dominic Cummings revealed his reason for travelling to Barnard Castle He accepted the offer, but only after turning down a role with Land Rover, where he planned to promote a new model that lets you drive from London to Durham and back again without having to stop for fuel. Gloucestershire’s Police and … One of the main phrases to surface was “should have gone to Barnard Castle”, a play on the infamous Specsavers tagline, “should have gone to Specsavers”. Specsavers and Brakes are encouraging Britons to get their eyes tested if they are having difficulty seeing properly This advert, a huge success, paved the way for a series of creative adverts from the company over the years, solidifying the brand as a household name across the UK and beyond. Mr Cummings’ first task is to create a new advertising slogan. Dominic Cummings war nach einem Bericht des Guardian vom 24. Teens grilled by police after setting fireworks off in road, They were setting them off in Kingsway on Halloween. Tatsächlich ernannte Johnson ihn zu seinem Sonderberater, der an den Sitzungen des Kernkabinetts teilnimmt, das den Brexit umsetzen soll. Dominic Cummings has been known for his brilliance in harnessing the power of social media to campaign against political opponents. They bought their first Specsavers in Guernsey and Bristol and the company grew rapidly, across the UK in the 80’s and internationally in the late 90’s. Google Trends Data from 22-29th of May 2020 for “should have gone to specsavers”. IT is a singular fact that the arrogance of British Government ministers is inversely proportional to their ability to do their bloody jobs. That was the message for those Brits who foolishly didn’t do any Christmas shopping at the Suffolk Gazette’s mug partner, Dirty Old Goat mugs. The simple line is as relevant today as it was in the early 2000’s. Everyone knows the phrase and understands the joke, and as a result, everyone knows and respects the brand. We urge you to turn off your ad blocker for The Telegraph website so that you can continue to access our quality content in the future. Pitch invasion by car causes fury at Cheltenham Town Ladies' Football Club, Cheltenham Town Ladies Football Club on Tewkesbury Road was broken into earlier this week for the second time this year, Animals, catapults and hunting equipment seized as police investigate poaching, Judge backs drama teacher who says secondary school sacked her for being a union representative, 'Dedicated' head of drama did not get the support she needed and was sacked for being a union representative rules tribunal, Teacher speaks out after employment tribunal found she was unfairly dimissed, Joanne Lucas says she hopes nobody else will have to experience what she went through at John Kyrle High School, Fears Brexit will stop vaccine getting from Belgium to UK. The company went heavy with TV advertising in the mid 2000’s, coming 46th in the UK for TV advertising spend in 2006, with £27 million. You can change your choices at any time by visiting Your Privacy Controls. 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HuffPost is part of Verizon Media. Depicting a shepherd on a hillside sheering sheep, he accidentally sheers his sheepdog in the process, hilariously followed by the tag line, “should have gone to Specsavers”. When asked why he drove to Barnard Castle in Durham, he said he did so to test his eyesight before the drive back to London. Admittedly no one could have predicted that he’d talk about his eyesight. "The police had a very harsh difficult message and now it appears people act differently so it does undermine the police going back, and going forward it will be more difficult, but they will cope, they always do. "But I think more importantly it makes something of a mockery of the police action going back when the message was very, very clear "stay at home". The company was launched by Mary and Doug Perkins in 1984 In Guernsey – they started the business in their spare bedroom, on a table tennis table. Insiders say he has already decided: “Should’ve gone to Barnard Castle” has a nice ring to it. “It just makes perfect sense. Juli als Stratege und Berater in Johnsons Kabinett vorgesehen. Sceptical Britons poked fun at him on Twitter. Cabinet minister Alok Sharma repeatedly failed to rule out that the supply of a coronavirus vaccine would not be affected by problems when the new arrangements come into force on January 1. Gloucestershire’s Police and Crime Commissioner, Mr Surl, had already said that the Prime Minister’s aide’s 260mile trip to Durham made a ‘mockery’ of the police. Gloucestershire’s Police and Crime Commissioner, Mr Surl, has said that the 260-mile to Durham made by Prime Ministerial aide Dominic Cummings made a ‘mockery’ of the police, GET THE LATEST NEWS FROM ACROSS THE COUNTY IN YOUR INBOX. They wanted the brand to feel like a trustworthy local independent, but they also wanted to take it worldwide. If you’re genuinely worried about the quality of your vision, the absolute best way to check it is to put your wife and child inside a couple of tonnes of machinery and drive it around at speed for an hour or so. Mr Cummings said on Monday he had gone on a "test drive" to the market town, half an hour from where he had been staying in Durham. Recent @TripAdvisor reviews for Barnard Castle!#StayAtHomeSaveLives pic.twitter.com/7tqrlOsEOa. This is now more than just a marketing tagline; it is integrated into the British lexicon. Specsavers launches campaign for safe driving, but not to Barnard Castle. Dominic Cummings has up to £50,000 unpaid council tax bill 'written off' Going on holiday doesn’t have to be bad for the environment: The rise and rise of eco-travel Advertisement Don't miss out! We use beer to run this site, and cookies to improve your experience. Creative Director Daldry discusses how the previous tagline for Specsavers was “need glasses?”- although this basically meant the same thing, it could have been used by any opticians.